Guzman y Gomez are a small chain of authentic Mexican taquerias created in 2006 by bradwarddesign for an American restaurateur, Steven Marks, who wanted to bring the first authentic, cheap and funky Mexican chain of true taquerias to Australia. Sitting somewhere between a fast-food takeaway and a sit-down experience (coined “Fast Casual”) the brief was to create something unique but with a hint of the shambolic roadside Mexican food stalls, along with a funky branding by The Creative Method, and a sense of it being in Australia and for Australian tastes.
The first location in Newtown, Sydney, was wildly successful. Guzman y Gomez had now become synonymous with excellent Mexican food (even amongst Mexicans in Australia!) and has expanded throughout 6 stores in Sydney and also into Brisbane, with many more in the development phase.
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